Home Exchange Listings Without Photographs
With the launch of our new home exchange web site, we introduced a new search option that allows both visitors and members to search our database of listings and specify that their results should only show listings that have photographs. We included this option because many people had requested it. They did not want to waste their time sifting though listings where the owner hadn’t even made the effort to nicely illustrate their home exchange offer.
Since our new web site went live just over a week ago we’ve carefully tracked the use of this search and I’ve been amazed by the results. Of the people who click the “More” link at the foot of “Our Latest Home Exchange Listings” on the home page, 47% then click to show only listings containing photographs. Obviously not everyone searches on Latest Home Exchange Listings, but for those that do this figure is especially significant and carries a very obvious implication: if your listing does not include photographs, its probably not even being viewed.
The solution is simple. Pick up your camera and get clicking. You don’t have to own a thousand dollars worth of photographic equipment to produce pleasing results; even bottom of the line digital cameras churn out pictures that are more than adequate for display on the Internet. Just make sure your photographs are light and bright and in focus, show the front and back of your house, plus the major rooms that your exchange partners will be using. Looking at photographs brings a definite sense of reality to your home exchange offer; without them, people may wonder what you are trying to hide.
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